Heineken and Padelta are joining forces, with Heineken becoming Padelta’s new National Partner. In early 2027, the two partners aim to set an official world record for the longest continuous padel match at Padelta Milandia. The goal: 50 hours of non-stop padel. This record attempt will mark the beginning of their collaboration, as Heineken and Padelta set out to make sporting history together.

The partnership goes far beyond traditional court branding. At its heart are community and events: Heineken and Padelta want to bring together people who share a passion for the sport and the experiences that come with it, both on and off the court.

“We don’t just want to put logos on courts. We want to create moments that people will remember. With the world record attempt, we’ve set ourselves quite a challenge. Whether we succeed remains to be seen. But above all, it’s about the shared experience and the joy of sport. And with Heineken 0.0, we can raise a glass together after the match,” says Robin Fischer, Brand Manager at Heineken Switzerland.

A visible expression of the partnership will be the new ​“Heineken 0.0 Courts” at selected Padelta locations, featuring branding on the glass walls, net edges and court entrances. The partners will also join forces at tournaments and events. Heineken will become the title sponsor of an official tournament series featuring four tournaments per year, with the partnership prominently featured in digital and on-site event communications.

Heineken will already be present as the official beer partner at the One Point Challenge Tour on Saturday, 24 October 2026, in Biberist, Solothurn, marking the event’s first appearance in Switzerland.

“With Heineken, we’re gaining a strong partner who shares our passion for padel and its community. We’re particularly excited that Heineken is already part of the One Point Challenge Tour. It shows that we’re bringing this partnership to life together right from the start. Of course, an absolute highlight will be our planned world record attempt, which we’re incredibly excited about. These are exactly the kinds of extraordinary activations that define modern partnerships for us: developing new ideas together, inspiring people and creating unforgettable experiences,” says Yannick Moser, Co-Founder and CEO of Padelta.

Further details about the world record attempt at Padelta Milandia, including the exact date, format and opportunities to participate, will be announced in due course.